It's always done in Las Vegas, but this year he changed exhibition centers and went to the Sands Convention Center. Everything went very well, but next year it will return to the Las Vegas Convention Center and will be done in March. It will be in the enclosure that has housed it for several years, and on another date to avoid also the harsh weather, which jammed planes and did not allow to reach some and return to others. Although this was not noticed at Digital Signage Expo (DSE), the largest fair in the world (according to its organizers) specializing in digital signage, interactive technology and digital technology for use away from home (DOOH, for its acronym in English). The final confirmed number of attendees was 4,003.
And for them were on the show floor more than 200 exhibitors of hardware, software, network and content products from around the world. Also for attendees was organized a large and diverse educational program on digital signage and digital technology for use away from home that included a full-day course in Spanish on industry bases and trends. The extensive program of educational conferences also included a live installation tour and recertification programs in seven educational sessions.
According to the Digital Signage Federation, organizer of the event, the 2015 educational program will include sessions before and after the fair, seminars and conferences, as well as group discussions in round tables on specific topics and free presentations in rooms within the exhibition floor.
For The Trade Show Executive Magazine, a publication specializing in the trade fair and exhibition industry, DSE, is one of the 50 fastest growing fairs in the United States, in terms of total square meters, number of exhibitors and number of attendees.
With many of the big names in the industry on the scene (you can check the full list of exhibitors here http://www.digitalsignageexpo.net/exhibitor-list) and a good number of new products in presentation, DSE once again brought together mainly end users from the commercial, banking, corporate, restaurant, health, education, infrastructure sectors, among others, as well as advertising industry executives, brand marketers, and integrators from all corners of the United States and several other countries.
The presence of Latin Americans, although not massive, was notorious; mainly from Mexico, Central America, Brazil, Colombia and the Caribbean.
Impressive for what is the same industry of digital signage were the new proposals carried by immense, large, medium and small companies.
But, perhaps, the most outstanding was the delivery of the Apex Awards (Apex Awards) to the most outstanding proposals of the year in terms of technology and content, in categories such as: art, entertainment and recreation; business, industry and government; education and health; fairgrounds, food and beverages, hotels, professional and personal services; public spaces; trade; and transportation.
Each category presented awards (gold, silver and bronze) to the projects that made innovative use of digital signage technology, and also to the most outstanding content shown to the public through these technologies.
And finally, with what was called "the best of both worlds" recognition was given to the combination of technology and content, which constituted the main prize of the gala dinner. This award was given to the project "A window into the near future", a BMW advertising campaign implemented in New York and which can be viewed on Youtube ( http://www.youtube.com/watch?v=12B63umLkWU).
A tailor-made fair, dedicated, with excellent organization, great players, international audience and outstanding technological proposals was what left us Digital Signage Expo 2014. And all this is nothing more than the reflection of a surprising and fast-growing industry in the United States, Europe, Asia and Austrilia, but in Latin America it is still to take off. There is a lot of work to be done.
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