Mexico. With more than 13 years of experience in distributing products for the Mexican professional AV market, Croma Digital has just added a new brand to its portfolio, the manufacturer of mounting systems for audio and video equipment Vogel's.
Carlos Rendon, CEO of Croma Digital, highlighted about this new agreement that "As the requirements of our customers increase, we require more sophisticated but flexible products with an elegant design. Quick and easy installation is an absolute must. That's why we decided to partner with the best manufacturer on the market, Vogel's Products, a leader in innovative supports for audio and video equipment."
Vogel's has decided to enter the Latin market to develop the brand in the region. Footprint Latin America (FPLA) will continue to act as Vogel's local service center to ensure its distributors an optimal product, as well as service, sales and marketing support.
Ruud Schaay, general manager of Vogel's Professional Solutions, said: "Mexican integrators and Croma's network of installers are going to play an important role in helping us increase our local presence in Mexico. We are confident that the combination of Croma's sales force and its deep knowledge of the Mexican PRO-AV market, combined with Vogel's high-quality product lines, will prove to be an unbeatable partnership."
To finalize the agreement, Ruud Schaay was invited to Croma Digital's headquarters to sign the exclusivity contract.
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