With an approach based on personal development and values, this Peruvian assumed the direction of the family business of the Audio and Video industry for almost four years.
By Richard Santa S.
Marinés Estatuet was born and grew up hand in hand with the Audio and Video industry. Her parents founded Planning-Est 46 years ago, one of the first companies in the sector in Peru, which since she was a child has followed all its processes.
She never thought that her professional life would be dedicated to family company, so she studied educational psychology, graduated with honors in international MBA.
In his first jobs he was part of the administrations of companies in other industries and as a university professor. Always very focused on the issues of education and personnel management.
He ensures that his fields of knowledge are concentrated in teaching-learning processes, communications, branding, marketing, sales, development of values and skills such as ethics, decision making, teamwork and leadership.
Coming to the AV industry
But as popular culture says, life goes around a lot. "The direct link was with Planning-Est when my father fell ill. With his passing I went on to take over the business. The particular interest in the industry arises within the AV industry itself when discovering its enormous universe".
She was always on the side of managing her parents within the company, even her mother, who currently plays an essential role for the entire team, continues to accompany and guide her in the business, not only in terms of vision, but also values.
To it is added the support of its work team, some with a lifetime of experience in the field, with extensive knowledge and other new collaborators who provide skills to continue with the evolution that has always characterized the company.
He explains that the essence of Planning-Est since its inception has been dedicated to "the visualization of information", which has been allowing the evolution of the portfolio and services of the company according to technological progress.
"I believe that my professional evolution has been leading me to the current direction, with the possibility of integrating both pedagogical, commercial, communicational and leadership knowledge and practices, with teaching, pedagogical, marketing, commercial and management work experiences."
Growing industry
Our Professional of the Month maintains that in Latin America the AV industry is growing with important steps hand in hand with the growth of the markets, especially in her country, Peru.
"This is a time of great opportunities, hand in hand with great challenges. It is an industry that is in remarkable expansion and for which the markets are opening new opportunities and achieving recognitions that did not exist before. There is a greater awareness of the existence of AV solutions and their need and contribution."
He adds that not only should it seek to take advantage of large businesses, but also consolidate an industry that, on the verge of its professionalization and articulation with other adjacent specialties, must earn its place in the minds of clients and related professionals.
On the growth of the Audio and Video industry in recent years, Marinés Estatuet said that it has had an increase with great potential but that is also a great challenge, especially in relation to the integration with network systems and wireless communication as an axis in the evolution of AV solutions.
"The industry is not yet perceived, at least in Peru, as a specialty in itself, with a professional level that demands respect and careful attention, often remaining as "the extra" of equipment investments, with inclusion in late decision processes and without the inclusion of key actors in a timely manner, which subsequently harms implementations or generates excessive re-processes."
The day to day
To start each day, this Lima applies one of the teachings that her father gave her since childhood: the things with which we start the day must be ready from the day before. In one of the cases that applies it to the foot of the letter is with the tasks related to their children.
"Planning-Est starts work at 7:30 am to have a previous time of organization and ordering before the normal cycle of customer service. I take advantage of lunch hours for work meetings or work camaraderie. The relationship with the staff is close and direct, I like to work together and as a team."
The company's office closes at 5:15 pm, when your personal agenda begins, which, depending on the day, will involve mobility of the children, attending to household issues or time to exercise such as swimming or yoga.
"Weekends have a different rhythm, although, in particular, on Saturdays, domestic and personal work can also prevail. The priority in these cases becomes family and friends, with the focus being on family, recreational and training activities with the children."
One of his main achievements since he has been in the direction of Planning-Est is the promotion of an ecological culture. Thus it achieved its certification of Carbon Footprint and Neutrality of the same in 2011, being the first company with this certification in the field in Peru.
"We are proud to be part of this effort, promoting the advances of brands and the importance of this responsibility, the same that we actively communicate in our monthly technical bulletin, where the ecological issue goes hand in hand with the technological issue, as should be the progress of its development."
Always learning
Marinés Estatuet has two children under the age of eight, the result of a marriage of 10 years.
He maintains that "in my home the focus is the formation of values, particularly self-esteem and respect for others, as well as the valuation and tolerance of differences. Promotion of discipline through sport and development of communication skills as a basis for any interaction".
Make sure that your life is always quiet and in harmony with nature. That is why she devotes much of her free time to yoga, travel, photography, dance and writing.
These activities he combines with his particular interests in reading, film, music, theatre and the arts in general. He also declares himself a fan of the beach, nature and healthy and natural food.
He adds that as part of his day to day, both at work and personally, he always seeks to learn from each situation and to take a life lesson.
"Each situation, decision and action, as well as each consequence or circumstance, provides a learning opportunity and a life lesson, from the workplace, to the domestic and the same street or cultural experiences that then go on to form guidelines for how to practice work."
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