Mexico. Ricoh Mexicana presented Ricoh Latin Innovation Center in Mexico, whose main objective will be to understand the specific needs of Mexican companies and subsequently develop technological solutions to meet them.
Ricoh Latin Innovation Center represents the third center that the company launches worldwide after China and India, both of which began their activity in 2012. The Japanese company chose Mexico for the opening of its first Innovation Center in Latin America for several reasons. One of them is the proximity to the United States and its similarity with Mexico regarding the needs of vertical markets. Also the resemblance of the local market with those of Latin America.
On the other hand, according to data analyzed by Ricoh, Mexico is ranked number 14 of the largest markets worldwide. In addition, according to IDC, IT services companies have been growing exponentially in some key Latin American countries. The growth rate of IT services businesses in these countries is expected to be higher than that of advanced countries, increasing the attractiveness of markets such as Mexico.
The main short-term objectives of the Ricoh Latin Innovation Center are defined in finding the unmet needs of businesses in the processes of the value chain, documenting the recent needs of companies along with changes in the industry or market, creating new market value for customers and achieving positive changes for society.
Bárbara Gálvez, manager of the Ricoh Latin Innovation Center commented: "Ricoh has always been a pioneer in the innovation industry. It saw a great opportunity in emerging markets and through this center we want to capture its full potential. In Mexico we are going to focus on market analysis to create ideas for new products and services that can be applied both in the United States and in the rest of Latin America."
The medium-term future plans for Ricoh Latin Innovation Center is the creation of a product and solution development area with specialized engineers. "In this first phase we are mainly a center of ideas since Ricoh has been very successful in other countries in understanding the technological needs of companies of all sectors and sizes. Therefore, through various methods of market analysis, our main objective will be to understand the local culture and think about how, through innovation, we can help business leaders make their day-to-day in the office easier and more productive."
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