Select your language

Álvaro Amar now represents Absen in Chile

alvaro amar, lapshop

Chile. Until December 2022, Álvaro Amar served as Latam Industry Development Director of Absen. He now represents the manufacturer of LED screens in Chile through his company Lapshop. He told AVI Latin America the details of this career change.

For a little more than two years, he achieved significant growth of Absen in different Latin American countries, expanding the base of integrators and participating in emblematic projects. At the same time, his company was also growing in the Chilean market, distributing monitors and consumer imaging equipment, computers and accessories.

At the end of 2022, Álvaro Amar and Absen representatives reached an agreement for Lapshop to be the distributor of LED screens in Chile, mainly thin pixel.

"The change from Latin America to the Chilean market is an important step for my professional career. Like any venture, with risks, but I felt I had to do things. I have worked as an integrator, with brands and with the end customer, I understand the business from different sides. Therefore, I had the professional maturity to assume a responsibility of this type, "he said.

- Publicidad -

As part of the representation agreement, Lapshop will have a showroom with Absen screens that will be open in the coming weeks. In addition, Álvaro Amar will continue to be linked as an Absen consultant for some businesses with key clients.

Álvaro Amar added that "Absen is the #1 Led company globally. In Latam and Chile they are well known. In Chile they are at the airport, Falabella, Metro, they have a lot of local presence and they want to expand it even more, with education to the end customer, because when you have the market uninformed, there are companies that take advantage and sell anything generating a bad experience and the market is affected. "

In that sense, its main objective is to establish a link with the end customer that allows generating better business, but always through the integrator. "Sometimes the customer sees buying LEDs as buying tiles. They don't see the 360 of a screen and technical needs like resolution or aspect ratio, which subsequently affects the projection of content. That is a poorly advised sale thinking about savings that are lost in the generation of content. Sometimes they see it as painting a place and don't think about the use. In the absence of comparison parameters, the only measurable and comparable thing is the price. That is why it is the responsibility of the brand to educate the end customer to have a purchase," he explained.

In 2 months of operation as an Absen representative, Lapshop has sold more than 200 square meters. The expectation is to sell more than 1000 square meters during the year.

Finally, the manager and founder of Lapshop pointed out that "since I decided to study sound, I knew I was on an unpredictable path. I am very grateful for how my professional career has been, because I have learned and known many things. Every year has been an adventure. The goal before selling is to position Lapshop and Absen as a reference."

Richard Santa, RAVT
Richard Santa, RAVTEmail: [email protected]
Editor
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.


No comments

• If you're already registered, please log in first. Your email will not be published.

Leave your comment

In reply to Some User
Dante Controller 4.15 is now available for download

Dante Controller 4.15 is now available for download

Latin America. Audinate announced that the Dante Controller update, to version 4.15, is now available for download. This update includes:

KNX Latam's Building Automation Days arrives in Chile

KNX Latam's Building Automation Days arrives in Chile

Chile. On May 15, Santiago de Chile will become the epicenter of automation and smart technology with the Building Automation Days by KNX LATAM, Chile edition.

Shure microphones supported the Viña del Mar Festival 2025

Shure microphones supported the Viña del Mar Festival 2025

Chile. The LXIV edition of the Viña del Mar Festival, held from February 23 to March 1, was broadcast live worldwide for the first time to more than 5 million viewers. To ensure exceptional...

AI drives innovation and business growth

AI drives innovation and business growth

Colombia. Companies in Colombia have made significant progress in the adoption of Artificial Intelligence. As reported by the QS World Future Skills Index 2025, the country has had a 669% increase...

Cooling: key to efficient and sustainable data centers

Cooling: key to efficient and sustainable data centers

Mexico. As more servers run their information processing in data centers, it is inevitable that they will generate a large amount of heat that must be dissipated in order for them to remain in...

Maverick Storm 1 Flex, experience without hot spots

Maverick Storm 1 Flex, experience without hot spots

Latin America. The latest addition to Chauvet's Maverick Storm family, the new IP65-rated spot/beam/wash projects a smooth, flat field of light thanks to its LED motor, which replaces a lamp, thus...

This is the jury of the Cala Awards for the Best AV Project

This is the jury of the Cala Awards for the Best AV Project

Latin America. Three of the winners of the CALA Awards in its Best AV Project category will be the juries in charge of choosing the finalists in the 2025 version of the contest that recognizes the...

Vertiv, NVIDIA and iGenius will have sovereign AI data center

Vertiv, NVIDIA and iGenius will have sovereign AI data center

International.Vertiv will collaborate with NVIDIA and iGenius, to deploy Colosseum, one of the world's largest NVIDIA DGX AI supercomputers with NVIDIA Grace Blackwell superchips. 

Automation and security define labor productivity

Automation and security define labor productivity

Latin America. Deloitte's 2025 survey on Global Trends in Human Capital revealed that the main drivers for investing in new technologies are enabling the workforce to do more and faster, and...

Siemens appoints Miguel D'Alessio as CEO in Colombia

Siemens appoints Miguel D'Alessio as CEO in Colombia

Colombia. Siemens has appointed Miguel D'Alessio as its new Chief Executive Officer (CEO) for Colombia, who has a solid track record in the industry, previously leading the Digital Industries...

Suscribase Gratis
Remember Me
SUBSCRIBE TO OUR ENGLISH NEWSLETTER
DO YOU NEED A SERVICE OR PRODUCT QUOTE?
LATEST INTERVIEWS
SITE SPONSORS










LATEST NEWSLETTER
Ultimo Info-Boletin