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CleverTap and Storyly seek to personalize user experience


Mexico. CleverTap and Storyly, both user acquisition and retention platforms, come together to make it easier to obtain databases with personalized users in real time, allowing marketers to leverage the information to make their campaigns more attractive.

CleverTap helps brands prioritize personalization and optimization of all consumer touchpoints in their apps to improve user engagement, retention, and lifetime value. It's the only solution built to meet the needs of retention and growth teams, with audience analytics, deep segmentation, multi-channel engagement, product recommendations, and unified product automation. The platform is powered by TesseractDB,™ the world's first database created specifically for customer attraction, offering speed and economies of scale.

For its part, Storyly is the user acquisition platform that allows you to integrate the most current, interactive and attractive content format into the stories of mobile applications and websites. Storyly Stories empower mobile brands' marketing strategies and allow them to engage with the audience beyond the limits of the mobile screen.

Through this union, Storyly will provide marketers with a new and dynamic channel in their activities. Through this interactive channel, CleverTap customers will be able to obtain invaluable data about the preferences and needs of their audiences, create new segments in CleverTap, consequently, to interact with their users in a way that responds directly to user responses.

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The integration of CleverTap and Storyly will also connect platforms in real time through EventBridge technology, allowing interactions with stories to become automated and personalized marketing trigger messages. As a result, users will experience omnichannel campaigns tailored to their needs, while marketers will be able to deliver a customer-centric experience with minimal manual effort. In addition, users will be protected from repetitive or irrelevant messages thanks to Storyly's real-time data.

Marcelo Rocha, Vice President of Latin America at CleverTap, commented, "We are excited about this partnership with Storyly. We see this as another step in the right direction to create an omnichannel user experience for our customers. With interactive Storyly-style content, we realize the immense untapped potential it has for marketers, who will now be able to leverage this format and create personalized user experiences in a convenient and intuitive way."

Richard Santa, RAVT
Author: Richard Santa, RAVT
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

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