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× received an award at the Digital Signage Award

Digital Signage Award

Latin America. has won the Digital Signage Award 2022 in the Retail category for a digital transformation project in Spain of an important multinational dedicated to retail.

The Digital Signage Awards are the independent international awards in the field of digital signage, DOOH advertising and digital visual experiences that recognize companies, projects, content, campaigns and products around the world for excellence and innovation.

With more than 200 nominations submitted in this edition, has proven once again to be a platform capable of leading innovative ideas in one of the most contested and demanding categories in the industry.

The digital transformation project for which has been awarded as a winner in the Retail category is one of the largest digital signage deployments carried out in Spain in recent years. It consisted of the implementation of an intelligent digital communication ecosystem to accompany the multinational's customers throughout their customer journey, creating a unique and modern shopping experience and actively establishing contact with them through digital content.

- Publicidad -

The project, carried out by the integrator Netipbox Technologies, included the digitization of 14 stores of the multinational in different parts of Spain where a total of 500 emission points were installed (digital signage screens, LCDs, videowalls, totems, projectors, LEDs, etc.), managed entirely by the software platform.

These emission points are used in different areas of the stores, including restaurants, cafes, bistros, checkout lines, showrooms, etc. for menuboards, corporate channel, broadcast marketing content, efficient and entertaining queue management, welcome signage, help in the tours, presentation of products in a dynamic and interactive way, data generation and analytics, etc.

And all this from a single scalable management platform and in the cloud, with a high degree of automation to reduce the effort of the client's organizational departments, as well as store staff.

"We are very happy to have obtained this award for this project, a clear example of digital transformation that begins thinking about people, customers and users of the system and ends with automation that allows a maximum contribution of value with the minimum possible effort," says Toni Viñals, CEO of "In short, to improve the shopping experience in the physical store, providing more value to retailers to connect and interact with their audiences."

Richard Santa, RAVT
Author: Richard Santa, RAVT
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

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