Mexico. Integración de Soluciones is a new player in Mexican audiovisual integration, aimed at entertainment, which is the main focus of its founder, Alejandro Altamirano, and also with options for other markets such as corporate, schools, museums, retail, among others.
"We are going to go to markets that we know are using audio, video, lighting, digital signage, trying to integrate a solution for customers who have some idea, from a screen in a store to an interactive system or complex projects of large dimensions," he explained to AVI Latinoamérica.
Solution Integration is a company that was formed many years ago, but began operations last December. In the first half of 2022 he has already had the opportunity to participate in different projects, such as an auditorium in which he integrated LED screens, sound and seats; some boardrooms with video conferencing solutions, ambient sound and is currently working on several projects with museums.
The bet is to look for markets in different sectors with a lot of future with innovative solutions. Among them are retail, schools, banks, semi-transparent LED screens in large format for building facades. "These are four markets that are worth exploring, they are long-term projects, but sooner or later they are going to happen," he added.
Finally, on the recovery of the Mexican market, Alejandro Altamirano commented that not only the pandemic has affected the business of the industry. Also, the government has devoted very few resources to culture in general, theaters, museums, even before the pandemic.
"This totally collapsed the market and the recovery has been very slow. Right now I have contacts with some very large entertainment centers. I recently spoke with one of them and they are working on projects to generate income for the venue, they are not thinking about investments this year. I think the recovery is going to be very slow and it's not going to be at 50% this year. I think next year it will grow much more," he concluded.
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