Please wait, authorizing ...

Don't have an account? Register here today.


The Return of Live Audio

Eventos en vivo shure

The return has been gradual. From social events of 50 people to the massive ones with more than 80 thousand. All of us who are involved in some way have to do our part.

By Rubén Álvarez*

It was Sunday, March 15. In the news they mentioned that Gustavo Santaolalla, Enrique Bunbury, Rodrigo and Gabriela, among others, canceled their participation. It was perhaps the VIVE LATINO festival of 2020, the last to be held globally before the total closure.

I was preparing to attend as technical support for the festival, as I had usually done during the previous years. But now, the atmosphere was very strange. With some fear I went to the calls. As they say, "The show must go on."

- Publicidad -

For the next few months everything was uncertain. The entertainment industry completely collapsed. Engineers, technicians, staff and rental companies had to adapt to the new challenges, while taking care of themselves. Streaming became the best alternative. In fact, it still is, but it is not the same to listen to live music than through a computer or a screen, even if you have the best Hi-End audio system. The thrill of singing, jumping and dancing at your favorite artist's show doesn't compare to anything.

Live audio companies looked for alternatives. That if the self-concerts, that if the bubbles, that if the separation between people, with the minimum number of attendees. There were many experiments trying to go back, but we all know that only time and vaccines would help. Other types of events have already begun. Political and corporate events are also part of this new way of working. Definitely, it was urgent to return.

shureThe return has been gradual. From social events of 50 people to the massive ones with more than 80 thousand. All of us who are involved in some way have to do our part. From a technical point of view, audio professionals made the most of the courses that were available. While the shutdown took place, we all trained, and companies like Shure with the SAI (Shure Audio Institute), were there to support us for free. Not everything has been bad. Various brands, associations and individuals took advantage of digital media to share knowledge and experiences. Undoubtedly, those who did not take advantage of them will have lags in labor competition.

Talking with people from the medium, mainly from live audio and the show, a boom is expected in the coming months, since people need to go out, express themselves, live ... perhaps 2022 will be the year with the most events. International artists and productions are already announcing the upcoming tours of various countries. Local providers must be prepared to offer the best service.

On the other hand, the technology did not stop. In the case of radio frequency (RF) issues, the coexistence of wireless microphone systems with digital communication was complicated. Some TV channels were rearranged. They have "cleaned" portions of the spectrum to give input to other RF sources. In all countries this migration is already forcing many suppliers to renew their equipment. Wireless microphone equipment, with the best spectral efficiency, is the solution.

- Publicidad -

Control and networks have increased. The new teams are prepared for the challenges that the productions demand. For example, companies have realized that now, a concert can be seen live by a number of people in person, but it will also be broadcast anywhere in the world with greater comfort. We come to the era of hybrid concerts. A next-generation wireless microphone, such as Axient Digital, offers several simultaneous audio outputs to solve that need to diversify applications. We already have portable receivers, such as the ADX5D, ideal for stages, sports stadiums or any other concert space. Anyway, we are prepared and eager for this return!

We envision a great future. Art and technology cannot be separated. The entertainment and live audio industry returned stronger and we are ready for it.

PS. I write all this while I return to support the Vive Latino Festival 2022 in Mexico City, which featured more than 400 channels of Axient Digital and PSM1000 in its six stages.

*Engineer Rubén Álvarez is a Market Development Specialist at Shure Latin America

Richard Santa, RAVT
Author: Richard Santa, RAVT
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

No thoughts on “The Return of Live Audio”

• If you're already registered, please log in first. Your email will not be published.

Leave your comment

In reply to Some User
  • Dante Domain Manager
     Dante Domain Manager
    Audinate Dante Domain Manager provides valuable, instant information about all your Dante domains with detailed alerts to help you troubleshoot issues quickly. A...
  • Video panel
    Video panel
    Chauvet ProfessionalF3X is a 3.9mm high-resolution indoor video panel in a convenient form factor of 1000mm high by 500mm wide. Users can easily configure and manage content...
  • AV Control Systems
    AV Control Systems
    AtlonaVelocity Premier Services Remote Gateway (AT-VPS-RG) streamlines important tasks including system installation, device configuration and troubleshooting, as well as...
  • Open application to the AV Latino Contest in its 2022 version
    Open application to the AV Latino Contest in its 2022 version
    Latin America. Registration is now open for the 2022 version of the AV Latino Contest, an activity organized by AVI Latinoamérica magazine and the TecnoMultimedia fairs that...
  • Five essential roles in managing critical operations
    Five essential roles in managing critical operations
    Latin America. Within control rooms there is a wide variety of roles and responsibilities, all working as a team to achieve a common goal, for example, to maintain the...
  • NSI Industries acquires Lynn Electronics
    NSI Industries acquires Lynn Electronics
    International. NSI Industries, a provider of electrical, HVAC and construction technology product solutions for more than 45 years, acquired Lynn Electronics, a manufacturer...
  • PSNI presented its Quality Cup awards to allied manufacturers
    PSNI presented its Quality Cup awards to allied manufacturers
    Latin America. PSNI Global Alliance, the global network of technology integrators and service providers, has awarded Biamp, Lightware, Shure and NETGEAR its 'Quality Cup'...
  • Christie seeks to increase manufacturing of MicroTiles LED
    Christie seeks to increase manufacturing of MicroTiles LED
    Latin America. Christie has expanded and modernized his production facility at the Center for Engineering Excellence in Kitchener, Canada.
  • Shure Wins Latest Patent Lawsuit
    Shure Wins Latest Patent Lawsuit
    Latin America. A ruling issued by a Federal District Court ruled in favor of Shure in clearOne's appeal regarding Patent 493 IPR.
  • Navori Labs named a founding member of Sony's AV Alliance
    Navori Labs named a founding member of Sony's AV Alliance
    Latin America. Navori Labs, a pioneer in enterprise-grade digital signage and marketing analytics software, has aligned with Sony Electronics as a core member of its AV...
  • Tips to ensure successful technology adoption
    Tips to ensure successful technology adoption
    Latin America. The labor reality of many companies today has changed, which is why many of them have chosen to change their way and model of work. After the pandemic,...
  • AV Switch and Receiver
     AV Switch and Receiver
    AtlonaThe Atlona AT-OME-RX31 is an HDBaseT receiver, three-input switch and 4K/UHD scaler with a local HDMI input. The OME-RX31 features two HDBaseT inputs to receive video...
  • Software Synthesizer
    Software Synthesizer
    RolandZENOLOGY is an expandable plug-in version of the ZEN-Core synthesis system. ZEN-Core is based on discrete synthesizer voices, each of which contains a flexible...
  • High-performance 2-way speaker
     High-performance 2-way speaker
    Electro-VoiceThe SX600 is a module of speakers that allow to generate 139dB, allows the use of 200 Volts which allows to improve the wiring and the respective grouping...
  • AVI Latinoamérica is Latam Media Partner of the LDI and DSE Shows
    AVI Latinoamérica is Latam Media Partner of the LDI and DSE Shows
    Latin America. AVI Latinoamérica is collaborating with Questex's Live Design (LDI) and Digital Signage Experience (DSE) to serve as an official media partner and will...
Suscribase Gratis


Sesión de Bienvenida presentada por Richard Santa editor de AVI Latinoamérica y Verónica Marín Project manager de AVI Latinoamérica y TecnoMultimedia Latinoamérica (TMI).

Sesión 1 - Panel: Recuperación del mercado de eventos en vivo en Latam

Oswaldo Rueda, Gerente General - Yamaki Juan Portugal, Gerente Técnico - T&S Group Walter Arias, CEO - VIP.MX

Sesión 2: La nueva realidad del audio profesional en Latinoamérica

La pandemia del COVID19 trajo consigo muchos cambios, pero ¿estábamos preparados para este nuevo repunte del mercado que vemos actualmente? Producción, generación de demanda, distribución, marketing todos unidos hacia un mismo objetivo. La satisfacción del cliente cuando más nos necesita. Javier Ocampo, Gerente Senior de Desarrollo de Mercado, Shure América Latina

Sesión 3: Dante para entornos de Audio en Vivo

Miguel García, Technical Training Manager, Latin America - Audinate

Sesión 4: Programas de predicción acústica

A lo largo de este webinar estudiaremos el proceso de diseño de sistemas de altavoces y los beneficios de utilizar herramientas como programas de predicción. Aprenderemos las principales características de los programas y a interpretar los datos que estos arrojan. Michael “Mija” Krieg Schreiber, Ing. de ventas Pro Audio - Electro-Voice
Load more...

Ultimo Info-Boletin