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Creatio, winner of the 2021 AV Latino Contest

creatio, omnitracs,

The Mexican integrator Creatio Entornos Inteligentes, with its integration into the corporate Omnitracs of Mexico, obtained the majority of votes and was the winner of the AV Latino 20210 Contest.

Richard Santa

Omnitracs is a transport logistics company with a presence in different countries. One of them is Mexico and right there he recently opened his new corporate to the south of Mexico City. For these offices, the company appointed Creatio Intelligent Environments in order to integrate different state-of-the-art audiovisual solutions.

Juan Carlos Martínez, CEO and Founder of Creatio, told AVI Latin America the details of this project, executed during the first quarter of 2021. "The customer wanted the best connectivity and collaboration technology on the market. All customer spaces were equipped where employees need to communicate remotely and be able to interact with the best audio and video quality," he said.

- Publicidad -

In total 27 spaces were equipped, which included 12 meeting rooms, a coffee area, the reception, the showroom, a laboratory, three VIP offices, four Huddle rooms, a training room and three large meeting rooms.

As one of the requirements of the end customer was to have the latest technology available, from the design of the project in Creatio they contemplated working with recognized brands. By, the teams chosen for each of these spaces were: Logitech, Samsung, QSC, Barco, Kramer, Peerless, NEC, Muxlab, Microsoft Teams and Shure.

According to Juan Carlos Martínez, what prompted the end customer to integrate the aforementioned systems was the functionality, the easy handling of the equipment, the integration with Microsoft Teams and the quality/price/benefit ratio, all according to the requirements and standards of the Omnitracs corporate office in the United States.

Integrated technology
According to the CEO and founder of Creatio, the automation was carried out using new generation QSC processors that integrate the 3 platforms mentioned. Specifically, the integrated teams were:

- QSC control systems
- Microphone to Shure ceiling
- 10.2" tablets + Meetup camera + Logitech soundbar
- PTZ cameras in medium and large QSC rooms
- Ceiling horns and QSC pendants
- Barco wireless video transmission systems
- Muxlab IP video transmission systems
- Kramer HDMI cables
- Samsung and NEC monitors

Juan Carlos Martínez stressed that the technology and brands mentioned for this project were chosen "because they turned out to be the ones that best complemented what the client was looking for and those that offered us the best prices and delivery times. As well as great support from manufacturers."

Pandemic execution
The project was executed in the midst of the pandemic generated by Covid19, which was a challenge due to the needs to meet biosecurity standards. In addition, the situation also generated some delays in the delivery of the equipment. And although it was a situation alien to the integrator, they were able to handle it and meet the established times for delivery.

- Publicidad -

In addition, from Creatio they had the opportunity to work hand in hand with the project manager, Acento, and with the construction company, Gaya, with whom they made a very good dumbbell. "If you don't have a good work team on a new construction site, things can be delayed and go wrong."

Among the benefits for the end customer with this integration, Juan Carlos Martínez pointed out that "With the new softcodec/cloud videoconferencing technologies (teams) expensive codecs are no longer required. Also QSC controllers that control audio, video, lighting are no longer required more than a single box. This has significantly lowered the costs of technological implementation. Before only a few boardrooms were equipped, with today's costs, companies like Omnitracs are equipping all meeting rooms of all sizes. These companies want the best audio, video and automation technology."

Winner of the AV Latino Contest 2021
With the project carried out in Omnitracs, the integrator Creatio participated and won the AV Latino Contest in its 2021 version, announced on August 27 in a virtual event organized by AVI Latin America.

In this regard, Juan Carlos Martínez said that "Due to the importance of the project we did in Omnitracs, for the innovation of the teams and for being a post-pandemic solution, we believed it was important to share it and participate for this important recognition. The client was very satisfied, the technology turned out to have a great performance, and the service of our company was very punctual, so they are considering us for after-sales support and for new projects."

Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

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