The trend for the coming years in this sector is to improve the overall experience that a customer, guest, visitor or other user.
Nayely Jimenez, Corporate Multimedia
The world of marketing has changed drastically in the last 20 years, old print ad supports, newspapers, and whiteboards have been supplanted by technological tools such as digital social networks, loyalty programs and data-driven Digital Signage, among other systems.
Nowhere are these changes more evident than in the restaurant industry, the latest technological trends are committed to the development of new ordering channels in mobile apps, online sites, etc. These changes are creating a number of opportunities for Digital Signage experts to leverage technology to reshape and grow brands.
The Association of Digital Signage Latin America analyzes the challenges that the restaurant industry will play on the needs of brand recognition, capabilities and limitations of current technology with marketing strategies within a multichannel scenario, under this premise, Digital Signage becomes a fundamental tool in restaurants that grows exponentially as operators realize the opportunities for flexibility, marketing and development it offers.
As a restaurant operator, countless decisions must be made each day. One of those decisions is how to influence what people are buying after they walk through the doors. Many unintentionally overlook ways they can increase customer loyalty, promote key products, and inspire last-minute sales. That is why it is very important to optimize in-store, areas of digital signage and promotion in your favor.
Digital menu boards have been shown to improve sales in restaurants, with elevations ranging from a small percentage to 30 percent or more.
In addition to boosting sales, a digital menu panel can help manage inventory, promoting items to avoid overstocking and also skewing information when a product is in short supply. The ease of scheduling content makes it very easy to change menus depending on the time of day, while prices can be updated in seconds from a central location.
When a customer is waiting for their food, a confirmation space for their order can be incorporated into the screens, and at the same time, it is an excellent opportunity to publish on the screens promotions for an additional sale or that inspires a last minute purchase. You can also foster customer loyalty by promoting your social media, websites, or mobile apps.
The trend for the coming years in this sector is to improve the overall experience that a customer, guest, visitor or other user. The resolution is to bet on the benefits of a Digital Signage solution that incorporates the latest visualization technology, provides a competitive advantage and has the ability to create new marketing opportunities that reinforce brand loyalty and help generate more sales.
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