Colombia. In order to serve its wholesalers, distribution channels and customers, as well as boost its wide range of products, the company ViewSonic Corp. appointed Lucía Arciniegas as its new Territory Manager for Colombia.
Among others, the main challenges of Lucía Arciniegas are the execution, implementation and monitoring of viewSonic's objectives in the territory, as well as in the development, positioning and growth of the brand. In the same way, he will be in charge of consolidating the company's relationship with wholesalers and growing the universe of customers to expand the presence of the brand in the territory.
"ViewSonic is an innovative brand, with professional and high quality products. One of the most important challenges I have is to bring the brand to recognition in each of the sectors in which our products are applied, to be visible both to regular customers and brand connoisseurs and to the new generations. Through hard work by distributors and wholesalers we will be able to demonstrate why we are the best solution to the needs of each of our customers, "said the executive.
Lucía Arciniegas is a Journalist and Social Communicator, as well as being specialized in digital marketing and advertising. He comes to ViewSonic with 12 years of experience in the technology market of Colombia and Latin America. His career holding different positions such as Marketing and Product Manager, Distribution Sales Manager of Colombia, Sales Manager of Corporate Channels, Marketing Manager for Central America and Colombia, gave him the knowledge with which he will assume his new role.
Lucía will be in charge of the launches that the brand has prepared in an event that will be held in July for press, wholesalers and distribution channels where ViewSonic will present its new interactive and collaborative visual solutions.
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