Colombia. Automa, Casio's distributor in Colombia, presented in Bogotá to the press and specialized customers, the new projectors available in the country, the 4K Ultra HD projector of 5000 lumens, as well as the new model of projection of ultra short throw of 3500 lumens.
During the presentation, Mauricio Pinzón, general manager of Automa, spoke of the opportunities that arise under the needs of the changing world, explained the importance of the alliances that are built day by day and emphasized teamwork that under the modality of the premier club of dealers in Automa can yield the best benefits for each of them.
In the session, the benefits and advantages with which the 4K UHD projector (reference XJ-L8300HN) and the new UST (reference XJ-UT351WN/W) will face the market, their technological advances, their contribution to the environment by not working with a lamp and the lower energy consumption they offer were explained and announced.
Germán Cardona, Division Manager at Automa, Ofelia Ruiz, Casio Manager for Latin America QV & DPJ Division, Tatsuro Ogawa, Global marketing headquarters – Casio, and Tetsuro Ono, General Manager QV & DPJ Division, were also part of the session and were in charge of focusing the information on the characteristics of the new products that joined the portfolio of lampless projectors.
In this session, which was loaded with relevant content for all attendees, topics such as TCO were discussed, a method designed to help users determine the direct and indirect costs, as well as the benefits, related to the purchase of equipment. After this, Ono and Ogawa emphasized the growth projections that are expected today and until 2020, where Casio is installed as one of the leaders for these solutions in the lampless projector market.
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