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Digital Signage Improves In-Store Operations

Latin America. Nowadays Digital Signage forms a large part of the internal and external communication of many companies and it is important to highlight the many virtues that this system has and for which it makes the difference with respect to other means.

According to the company imvinet, animations and screen synchronizations cause a great impact on the observer or potential customer of the company, it is incredible how a moving image attracts much more attention than a static image, so digital billboards are displacing traditional ones quickly.

The capacity for self-management and the possibility of segmenting the spaces, have offered greater control when managing content within the billboards and in turn has allowed the easy integration of other applications such as the queue manager, dynamic content, among others.

Thanks to the possibility of control of the digital system, we can improve in-store operations, giving our customers a scheme to follow from the moment they enter the premises, until they make their purchase. For example in Cinex, customers enter, the first thing they see is the billboard of movies of the day so that they choose the movie of their preference, then they go to the candy stores where a synchronized menu of high impact shows you all the variety of products, combos and promotions to choose from and while queuing they can enjoy on the side screens, strategically placed, trailers and upcoming releases for their entertainment while waiting for their turn of attention.

- Publicidad -

Digital Signage offers an endless number of features that make it unmatched and the medium with the highest repetition rate in the market. For more information write to [email protected] or visit www.imvinet.coma

Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

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