Latin America. After a period of introduction, development and expansion of commercial activities in some of the main markets of South America, the B2B value provider, Charmex, has announced that it will increase its presence in the Americas.
A few years ago, Charmex began a process of international expansion following a strategy that not only directs latin American markets but also other European countries.
"At the international level, we are developing various actions aimed at strengthening the presence of Charmex in the countries of Colombia, where our headquarters are located, following by Peru and Mexico, to go on to supply products and services to any point of the Latin American geography in the near future," said Santiago Verdú, CEO of Charmex.
From the logistical point of view, the head of Charmex states that over the last year the company has established two distribution centers: one in Colombia, with the aim of satisfying local demand, while a second Charmex warehouse is located in Miami to supply the rest of the countries of South America.
With the aim of publicizing the firm in Latin American countries, Charmex participates in the most relevant events related to professional audiovisual technology. "At the beginning of November we will attend the second edition of Tecnomultimedia Infocomm, in Bogotá (Colombia), the most important audiovisual meeting in Latin America, and Charmex will once again be present reinforcing the presence in the event," announced Santiago Verdú.
Along with the creation of Charmex Latam, the B2B value provider is finalizing the development of a webiste aimed exclusively at AV professionals in that area through which it will provide information on all the products marketed, and will serve its distribution channel with the purpose of establishing an e-commerce relationship in the near future.
Specifically, Charmex distributes Vivitek video projection products in South America, as well as the entire line of Clevertouch interactive monitors for classrooms and companies, as well as its software solutions. Similarly, the company markets the advanced Evoko room reservation systems, the WePresent and Novoconnect collaboration solutions, trauTech's connectivity and signal management systems, and all kinds of audiovisual furniture that will share space with the evolved TrauLux screens.
In addition, Charmex makes available to international markets its capacity to develop infrastructure and turnkey projects related to the audiovisual solutions it distributes, from all Charmex departments: Interactive for digital classrooms, Screens and Supports, AV Furniture, Multipurpose audiovisual professional control systems, Audio and Microphones, and a wide range of connectivity devices.
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