Latin America. For a year now, the Mexican distribution and integration company Rocketerías has been working to reach the Brazilian market with force. And to meet that goal, it has reached an agreement to work hand in hand in this country with the company of Argentine origin Someco.
Marcelo Palacios, general director of Someco in Brazil, explained to AVI Latin America that this alliance between the two companies has as its main objective to fully serve the Brazilian market with rocketerías and Someco solutions, with audio and video integration channels, stores, rental projects and tenders.
"What we're basically doing is joining forces. Someco has an 18-year history in the Brazilian market, a solid commercial structure and national penetration. For its part, Rocketerías has extensive experience in the Latin market and represents very important brands. The alliance will allow us to be stronger in Brazil," said Marcelo Palacios.
For his part, Alejandro Barbosa, manager of Rocketerías, added that "We have a lot to do, the Brazilian market is very large and Someco has the experience, we add our experience in integration to seek growth in this market."
The two companies will work together but will continue to operate independently. Marcelo Palacios explained that there are plans to generate synergies in some structural issues such as product exhibition areas, customer service, logistics.
The last version of TecnoMultimedia InfoComm Brasil was the stage to seal this alliance.
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