Latin America. On August 26, IntegraDeal was held for the first time, the proposal of business meetings and virtual events of Latin Press Inc., publishing house of the magazines Ventas de Seguridad, AVI Latinoamérica and ConsorcioTec.
IntegraDeal was born as an opportunity for the installed technology integration sector of Latin America to expand its portfolio of clients and obtain the best results from their participation in virtual events.
These business sessions are aimed at integrators of AV, Multimedia and Security Systems technologies in Latin America so that through commercial participation — either as exhibitors, sponsors or speakers — they increase their reach in the market and have the opportunity to hold one-on-one meetings with end users.
In a digital environment, buyers and sellers meet to exchange information on projects and solutions for different sectors that need installed technology for their companies.
In this first edition, the sector chosen was that of churches, centers of worship and Christian ministries. Thanks to a strategic ally Tecnoiglesia, it was possible to convene 12 buyers from Latin America who visited the stands and had meetings with 9 integrators from the region.
"In total we had 97 appointments scheduled between end users and integrators previously chosen to participate in this first event," said Max Jaramillo, Managing Director of Latin Press, Inc.
"We want to boost integrators' businesses. They are the face of the industry towards the end customer. The IntegraDeal events, among other Latin Press initiatives, aim to promote real and important business."
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