Latin America. The organizers of NAMM, the fair scheduled for the third week of January 2021, announced that it will not be held due to the pandemic generated by Covid 19. In its replacement, they announced Believe in Music.
Believe in Music, which will take place during the week of January 18, 2021, will feature a combination of comprehensive programming and professional education in BelieveinMusic.tv, as well as an interactive marketplace to connect buyers and sellers, all designed to elevate the innovation and inspiration found across the industry while offering support to those most affected by Covid19.
While not The NAMM Show or a virtual trade show, the initiative will offset the immediate business needs of NAMM member companies through thought leader-led education for all industry segments, AI networking and matchmaking, and focused business-to-business opportunities to reaffirm and grow business connections, launch new products, share brand initiatives and interact with customers in real time.
Joe Lamond, President and CEO of NAMM, says, "While it's not safe for us to meet in person in January, Believe in Music week will use new and intuitive technology to connect us all and tap into the incredible energy that happens when we come together. With a strong market to launch new products and share your brand story, Believe in Music will also feature networking and meetings for our buyers and sellers, education for all industry segments, and live music and concerts. And as with all NAMM events, these activities will increase awareness and financial support to serve our NAMM family through our Benefit Circle model. Believe in Music week will be a critical step for our industry that will help us prepare for the new year and new opportunities."
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