Latin America. At audio-Technica's American headquarters, located in Ohio, United States, the company's annual meeting with its distributors and representatives for Latin America was held.
Juan Tamayo, sales engineer for the Audio-Technica region, told AVI LATINOAMÉRICA that this time was attended by 14 professionals from 11 countries in the region, who received training in new products, practical training and marketing.
He stressed that one of the factors that characterizes this annual meeting of the company's representatives is that every year the companies send different professionals, thus guaranteeing to have a large group of professionals with deep knowledge attending the region.
Some of the products that the company seeks to strengthen in Latin America are wired microphones manufactured with Dante technology, of which they will have some launches at the next InfoComm in Las Vegas. Also the digital line of wireless microphones and new wired microphones for instruments, among which the ATM 230 and ATM 2300 references stand out, which are ready to be distributed from May.
"Finally we have the launch of the TUC50 discussion system, which is one of the simplest and most economical systems on the market, compared to other brands that have similar systems. As always, we focus our products in the distribution area, without neglecting the artistic one," concluded Juan Tamayo.
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