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5 reasons to digitize a hotel and personalize the experience

5 razones para digitalizar un hotel y personalizar la experiencia

Latin America. Digitalization has revolutionized virtually every aspect of our daily lives. From the way we work and socialize to how we consume entertainment and manage our finances, digital technology has enabled unprecedented interconnectedness and accessibility.

This transformation has not only influenced operational efficiency and consumer convenience, but has also led to a fundamental shift in user expectations. In particular, the hotel industry has been one of the areas most impacted by this digital evolution.

Always at the forefront of telecommunications technology, the hotel sector has a long tradition of offering its customers those services that, due to their recent incorporation into the market, were not yet available to everyone. In this way, they were pioneers in the incorporation of technologies such as telephone, satellite television or the internet into their rooms.

However, with the arrival of digitalization and mobile technologies, telecommunications have been democratized, reaching their users almost immediately, so what they demand has been redefined, requiring an integrated and personalized experience, where every aspect of their stay is optimized and connected.

- Publicidad -

The digitalisation of the hotel sector
In this way, the sector has created a new category of establishment: the digital hotel. These buildings no longer only provide a bed and a television in the room, but offer a complete ecosystem of connected services ranging from high-speed internet connectivity to advanced entertainment and communication options.

A digital hotel is one that uses advanced technologies to provide an enhanced and personalized guest experience, incorporating a variety of digital services that align with the expectations of an increasingly connected society:

- High-speed connectivity: High-speed internet and reliability, essential for guests who need to work, communicate, or just surf the web.
- Personalized entertainment: Interactive television services and streaming options (OTT) that allow guests to access their favorite content as if they were at home.
- Automation and control: Systems that allow guests to control the ambience of their room (lighting, temperature, curtains) through mobile devices.
- Centralized information and communication: Digital screens throughout the hotel that provide up-to-date information on services, events, and promotions.
- Security and comfort: Keyless room access, smart surveillance systems, and other amenities that enhance guest safety and comfort.

This broad range of services responds to a growing demand for more integrated and personalized experiences. Modern travelers, especially younger ones, are used to a high level of connectivity and personalization in their daily lives, and they expect the same when traveling.

Leadership in Digital Hotel Solutions
In this context of digital transformation, Televes has emerged as a leader in the development of telecommunications solutions for the hospitality sector. The company has managed to stand out thanks to its comprehensive approach and its ability to offer a full range of services that adapt to the needs of digital hotels. Some of their main solutions include:

- Fiber To The Room (FTTR): This technology provides fiber optic connectivity directly in the room, ensuring ultra-fast internet speeds and a stable, secure connection. This is especially important in an environment where more and more devices require simultaneous connection.
- Interactive TV and Casting: Televes offers personalized interactive TV and OTT services, allowing guests to enjoy favorite shows and movies from their mobile devices with the convenience of a large screen in their room. This solution not only improves the guest experience, but also allows hotels to offer exclusive content and additional services.
- High-capacity WiFi: High-capacity WiFi connectivity is a basic necessity in modern hotels. Televes enables full coverage and a robust connection that meets the demands of all guests, from those who need to work to those looking for online entertainment.
- Digital signage: Centrally managed information screens allow hotels to communicate effectively with their guests. From information about events and schedules to special promotions, this solution significantly improves customer engagement and satisfaction.

Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Periodista de la Universidad de Antioquia (2009), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de IntegraTec y LiveTec.

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