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Southern Latam has experienced remarkable growth

Martín Saul, CEO de ICAP Global,

Argentina. In recent years, the AV market in Argentina and the southern region of Latin America has witnessed remarkable growth, driven primarily by the rapid adoption of audio, video, and video conferencing technologies. This is the point of view of Martín Saul, CEO of ICAP Global, in statements to AVI Latin America.

"We begin the year 2024 with great expectations, which we estimate will be reflected more forcefully in the second half of the year. So far, we are under the influence of economic policies and financial constraints, which slow down the implementation of projects, but do not stop them or reduce real demand. The consultations are permanent and the projects are increasingly ambitious," he added.

He explained that this positive outlook is described by a high demand for AV technology in the corporate sector, especially due to the increase in remote work and the need to maintain connectivity in hybrid environments, as well as the revitalization of the Rental & Staging sector and streaming systems for various applications such as education, where institutions are looking for solutions for distance learning and collaboration in the classroom. In addition, companies from various sectors, from corporate to entertainment, are investing in audio and video systems to improve the user experience and internal and external communication.

Icap Global's purpose is to remain able to deliver innovative, high-quality AV solutions, continuously adapting to changing market needs. The most important initiatives consist of Lifelong Learning and adapting the logic of Continuous Change.

- Publicidad -

Finally, Martín Saul highlighted that the company is actively committed to sustainability, through the adoption of eco-friendly practices in operational processes. "We have implemented measures to reduce energy consumption, and of course, offer products and solutions to this end. In addition, we promote environmental awareness among our employees and collaborators, focused on environmental protection. Also to individual and group care, through actions such as the healthy eating program to which everyone has access. We think that it is still not enough and that we still have a lot to learn and implement," he concluded.

Richard Santa, RAVT
Author: Richard Santa, RAVT
Periodista de la Universidad de Antioquia (2009), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de IntegraTec y LiveTec.

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