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Merlin will welcome the Latam industry at Infocomm and CineGear

Merlin recibirá a la industria de Latam en Infocomm y CineGear

Latin America. Starting the month of June and from June 7 to 9, the CineGear Expo will be taking place at the historic Warner Bros Studios located in Burbank, in the city of California, this being its largest expo and that will have for all visitors, different exhibition areas, new presentations of products and services, complimentary seminars led by industry leaders, master classes, film competition, and awards ceremony.

Merlin Distributor's presence in California will begin there, working and covering this entire convention focused on the film industry, and where the executives of the master distributor for Latin America of the most prestigious brands in the audiovisual industry will have a strong agenda this year at Cine Gear Expo and where those who attend will also be able to access technology previews. film screenings, educational panels, presentations by guilds and associations, as well as filmmaker talks for the industry, all under the California sun.

Then, from June 8 to 14 in the city of Las Vegas, it will be the turn to be present in all the educational and conference activities of the international convention InfoComm 24, which will specifically open the floor of this largest professional audiovisual trade show in North America during the days of June 12 to 14 from 9 a.m. to 5 p.m. during the first two days of exhibition and the last day of the show closing at 4 p.m., where visitors will be able to see thousands of products for audio, unified communications and collaboration, visualization, video, control, digital signage, home automation, security, virtual reality and live events.

Held at the Las Vegas Convention Center in the West Hall and Central Halls, Merlin Distributor, the leading company in the distribution of professional products in Latin America, will have a strong presence as is already classic in the editions of InfoComm, having its international team of executives, specialized in always being ready to assist with quality and logistical agility together with the technical and engineering team giving full support to large projects of the Pro AV and Broadcast markets, which will be working there from the booths of brands such as Aja Video Systems, Canon, Datavideo, Fujifilm, JVC Professional, Panasonic, Sony, TASCAM and Telycam, which represents for the Latin American market as an official master distributor for the region, as well as being able to schedule meetings with all Latin American distributors with them within the event.

- Publicidad -

With countless products, educational sessions, and networking opportunities for audio, conferencing and collaboration, enterprise IT, live events, learning technologies, streaming, and digital signage, InfoComm 2024 is a must-attend event for anyone in the pro AV industry, which is arguably made up of many different sub-categories; and seeing with the passage of time that the line that separates them becomes thinner and thinner, Merlin Distributor this year decided to open its AV Market Division for Latin America along with the incorporation of high-caliber professionals to assist the entire market in the region.

For Edson Marion, CEO of Merlin Distributor: "Our company has been experiencing significant growth year after year along with the brands and solutions we work with in our portfolio for the region, mainly aimed at serving everything related to the cinema and broadcast markets" – adding – "So naturally all the manufacturers business partners of our company have seen the potential we have to be able to develop the distribution of other products." After having been present as always at the NAB Show, we arrived again at InfoComm to receive all the distributors from Latin America to be able to visualize together all the projects they have in their portfolio in each of their countries."

With this clear vision on the part of the master distributor, that as technology advances rapidly and the options to develop audiovisual content increase, traditional TV is transforming and adapting to new ways of producing material, but at the same time these changes include the way in which viewers watch that content, It is in this way that now more than ever, AV technologies are combined to serve various segments of the audiovisual market and increasingly complex AV solution requirements are required.

Regarding Merlin Distributor's strong presence at InfoComm 2024, Valdiney Marcelino, the company's commercial director, tells us: "It is a convention of utmost importance for the sector, where all professionals are participating as always to update themselves on trends and new technologies to provide the best offers and solutions to all their customers." – Adding – "For this reason, InfoComm is always key for Merlin distributor, and we will be there hand in hand with the leading brands in the industry that we represent, attending in a personalized way to all Latin American clients who arrive at the show."

AJA Video Systems (BOOTH #C8321)
Canon (BOOTH #C8763)
Datavideo (BOOTH #C5133)
JVC Professional (BOOTH #C5715)
Panasonic (BOOTH #W324)
Sony (BOOTH #W2201, #W314, #W315 and 2 more)
Telycam (BOOTH #C9176)

Finally, joining the Merlin Distributor team will be Danilo Fuzeto, CEO of Zeus Broadcast, one of the leading companies in high-quality technical support in the professional industry, which has recently signed an important and transcendent agreement with Canon to support its entire line of PTZ products, and which also works with a varied number of brands providing the quality of service it has offered for many years positioning itself as a key company in Brazil for technical assistance of professional equipment, both with or without warranty.

Richard Santa, RAVT
Author: Richard Santa, RAVT
Periodista de la Universidad de Antioquia (2009), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de IntegraTec y LiveTec.

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