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Production and distribution of content will be protagonists in ISE

ISE 2023

ISE. In response to the growing relevance of content production and distribution technologies in the system integration and pro-AV market, ISE 2023 will see a number of new features focused on this exciting area, including a new dedicated area in Hall 6.

The start of a long-term initiative, this new approach for ISE also highlights the more than 70 exhibitors at ISE 2023 with offerings in content production and distribution found throughout the Fira. Show Floor Tours will be offered around some of the leading brands. By 2023, more space has been added to Hall 6 and exhibitors now and in the future will include solution providers including cameras, camera tracking equipment, switchers, monitors, virtual stages, video networking solutions, intercoms and audio consoles.

In addition, ISE's comprehensive conference program for 2023 will be enhanced with the addition of a new content production and distribution summit. Details of the program will be revealed in the coming weeks. The focus of the summit will be on how businesses and institutions, all budding content and movie creators, can make the most of this new skill to attract new customers and better engage with their existing customer base.

BK_JohannessenContent creation is also the focus of ISE 2023 Keynote. At 5:15 p.m. on Tuesday, January 31, BK Johannessen, Unreal Engine's commercial director for broadcast and live events at Epic Games, will give a speech titled "All roads lead to real time." Here, you'll discuss how content creators are taking the innovations of the gaming industry and applying them to their projects, from cutting-edge virtual production studios to real-time graphics for media and entertainment, live events, architecture, and more.

mike blackmanMike Blackman, managing director of Integrated Systems Events, said: "Numerous verticals, from corporate and education to retail and hospitality, have started creating, storing and distributing their own video content, and consumer demand for this shows no signs of slowing down. ISE's content production and distribution offering will showcase what's possible, allow visitors to explore the technology available to create something unique and eye-catching, and provide a forum to discuss what's next for the sector."

- Publicidad -

The Content Production and Distribution Zone joins the other ISE Technology Zones on the exhibition floor, designed for visitors to navigate the Fira more quickly and easily and find the solutions they are looking for. These are Audio (Hall 7); Content Production and Distribution (Hall 6); Digital signage and DOOH (Hall 6); Lighting and Stage (Hall 7); Multitechnology (Halls 3 and 5); Residential and Intelligent Building (Hall 2); and Unified Communication and Education Technology (Hall 2).

For more information or to register for ISE 2023, visit Integrated Systems Europe, ISE 2023, will take place at Fira Barcelona Gran Via, from 31 January to 3 February 2023.

Richard Santa, RAVT
Author: Richard Santa, RAVT
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

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