Please wait, authorizing ...

Don't have an account? Register here today.


ICAP Global opens office in Peru as part of its strategy for the Andean Region

ICAP inauguró oficina en Perú

Peru. After a year of operations and to consolidate the presence in the Andean Region of ICAP Global, the company officially opened its office in Peru, with a day where they shared triumphs and thanks to their strategic allies.

The opening of the Peru office is part of ICAP Global's development plan, which aims to consolidate its growth. As José Martín Gonzales, Country Manager Peru for ICAP Global, put it, "The first headquarters of the company was in Chile, then in Colombia and now we are in Peru. With the three countries we are constituting what we call Andean ICAP."

To make it clearer, it is important to highlight that the model of this company focuses on only distributing solutions for audiovisual integration. That is why it is constituted as "the first distributor of audiovisual brands for integration in Peru".

However, ICAP Andina's plan is to focus on serving regional and integrative accounts, in addition to supporting the attention to end customers through local channels.

- Publicidad -

Overview of Peru
The work in this space really began in August 2021, however it was only officially inaugurated in this 2022. The central idea of the event was to convene the most representative channels and key end customers, while having the presence of the brands all the time.

The day was divided into two parts. The first part in the morning hours was a workshop buy with a technical-commercial cut. In the evening there was an event aimed at decision makers of the most important channels with a presentation cocktail, where the brands made presentations about the Peruvian market.

Còctel inauguración sede Perú ICAP Andina

Medium- and long-term ICAP plans
José Martín indicated that "one of the first objectives is to position ourselves as the main distributor of value in the region. Followed by making a programmatic and integral market development in which we can, in addition to supplying audiovisual solutions to our customers, make a market development together with them".

José Martín ICAP

And he concluded by assuring that, "we are more than a 'Box mover', we accompany our channels to offer complete solutions to their customers. We accompany them throughout the process of commercial, technical and design development until the closing of the projects."


Iris Montoya Ricaurte
Author: Iris Montoya Ricaurte
Periodista con amplia experiencia en corrección de estilo y generación de contenidos de valor para el sector especializado - [email protected]

No thoughts on “ICAP Global opens office in Peru as part of its strategy for the Andean Region”

• If you're already registered, please log in first. Your email will not be published.

Leave your comment

In reply to Some User
Suscribase Gratis


Sesión de Bienvenida presentada por Richard Santa editor de AVI Latinoamérica y Verónica Marín Project manager de AVI Latinoamérica y TecnoMultimedia Latinoamérica (TMI).

Sesión 1 - Panel: Recuperación del mercado de eventos en vivo en Latam

Oswaldo Rueda, Gerente General - Yamaki Juan Portugal, Gerente Técnico - T&S Group Walter Arias, CEO - VIP.MX

Sesión 2: La nueva realidad del audio profesional en Latinoamérica

La pandemia del COVID19 trajo consigo muchos cambios, pero ¿estábamos preparados para este nuevo repunte del mercado que vemos actualmente? Producción, generación de demanda, distribución, marketing todos unidos hacia un mismo objetivo. La satisfacción del cliente cuando más nos necesita. Javier Ocampo, Gerente Senior de Desarrollo de Mercado, Shure América Latina

Sesión 3: Dante para entornos de Audio en Vivo

Miguel García, Technical Training Manager, Latin America - Audinate

Sesión 4: Programas de predicción acústica

A lo largo de este webinar estudiaremos el proceso de diseño de sistemas de altavoces y los beneficios de utilizar herramientas como programas de predicción. Aprenderemos las principales características de los programas y a interpretar los datos que estos arrojan. Michael “Mija” Krieg Schreiber, Ing. de ventas Pro Audio - Electro-Voice
Load more...

Ultimo Info-Boletin