Latin America. Hisense participated in CES 2024 and presented the future of display technology. The company's advancements and innovations have been seamlessly integrated into everyday life, creating environments and experiences that transcend the boundaries of traditional displays.
Some of its new features are:
ULED X
110UX, winner of the CES Innovation Award, this Mini-LED TV reaches 95% of the BT.2020 color palette, positioning itself at the forefront of the sector, when compared to other displays in its category that only reach 80%. 110UX introduces a new level of precision and display performance by incorporating more than 40,000 backlight zones into a large 110-inch display, minimizing backlight loss and greatly increasing contrast.
98UX outperforming its predecessor with notable improvements that make it bigger, brighter, and faster. With a peak brightness boost to an impressive 5,000 nits, nearly double that of last year's model, and even more depth, detail and contrast with more than 10,000 independent lighting zones, the 98UX delivers extraordinary picture quality and realism on a standout 98-inch display.
Another innovation Hisense unveiled at CES is the top-level audio capabilities of Dolby Atmos FlexConnect. Dolby Atmos FlexConnect unlocks the incredible Dolby Atmos experience through the ability to sync wireless speakers with the TV's sound system, while providing the flexibility to place each speaker anywhere you choose.
75UX measures less than 14 millimeters thick, making this Hisense Mini-LED TV the thinnest ever made. Its design is an innovation never seen before in the industry and a bold statement that aligns perfectly with contemporary home trends. In addition to its ultra-thin profile, its 5,000 lighting zones provide unmatched contrast, and the X-Core Sensing processor provides the 75UX with perceptive image reproduction. In addition, Ambient Light Sensing PRO offers intelligent light control based on signals from the environment, ensuring a visual experience that amplifies details and adapts to the environment. Adding to the immersive picture experience is the built-in 4.2.2-channel audio, delivering immersive sound for a sleek and powerful home entertainment setup.
Laser Display
CES 2024 Innovation Award Award-winning Automobile Laser Display redefines the in-vehicle experience with advanced laser technology. With TriChroma™ laser projection from three independent light sources and a 48% higher color rendering than LEDs, it maintains an 80% smaller size than traditional displays. With a luminous efficiency of 200%, it stands out as the main choice for automotive displays.
8K Sonic Laser TV is the first laser TV equipped with 8K technology and a sound emission area of 3.4㎡. Sonic Laser TV creates an optimal platform for 8K ultra-high definition by precisely controlling 33 million pixels, achieving realistic picture quality. Equipped with the world's largest sound emission screen, which provides a huge sound transmission area of 3.4㎡ and features one hundred thousand sound emission units, Sonic Laser TV is not only a screen, but also a huge listening stage.
Dynamic Light Direction Technology powered by Barco Bright™, this technology adds to those never seen in the industry within CES24, delivering a peak brightness of 2,000 nits and increased contrast that brings content to life with dazzling highlights, brighter midtones, and deeper blacks. This is not achieved by using a larger light source, but by modulating the lighting distribution in real time based on the content of the video.
Laser TV Rollable is the first rollable and invisible Fresnel TV in the category. With a highly optimised curved display that achieves a high ambient light rejection rate of 90% and a brightness boost of 200%, Laser TV Rollable transforms home cinema viewing. A smart control lets you lift or hide the screen with a single touch, turning home cinema into a luxurious experience with a clear, bright image that appears in sync with screen movement.
Compact Laser Processor and Ultra Thin Display Technology is the smallest 4K Laser in the industry, with a console 70% smaller than the first edition. The main unit, roughly the size of a 14-inch laptop, deploys the brightness needs of an 88-inch Laser TV, while the new, thin Ambient Light Rejection (ALR) Fresnel display offers an integrated design with a bezel width of less than one centimeter. In addition, with a screen-to-body ratio of up to 98% and a frame thickness of just 1.57cm, the 88-inch Ultra Slim Laser TV screen weighs just 7.5kg, blending seamlessly into various home environments.
Hisense's Ultra-Black display technology achieves the highest contrast levels in the industry thanks to the design and structure of micro nano light-resistant film, with an industry-leading 94% ambient light rejection rate, and a 50% improvement in light utilization, this display outperforms current Fresnel displays with up to three times the contrast. As a result, the Ultra-Black screen creates a lifelike image never seen before, with stunning depth and color.
C1Pro, 4K TriChroma Laser projector, boasts extraordinary brightness and cutting-edge features with over 2,300 lumens and spanning 110% of the BT.2020 color gamut. In addition, a contrast ratio of 1700:1 allows the Laser C1Pro to deliver stunning images and unprecedented detail, as well as a 2K 120hz refresh rate that allows for smooth movement. Features such as Zero Harmful Blue Light and the Seamless AutoMagic Picture Adjusting System take the user experience to the next level.
Additional On-Screen Technologies
CanvasTV takes a modern approach to home design and functionality. This beautiful display strikes a unique balance between technology, art, and customization. Its customizable wood-finish edges cater to the current trend of custom home spaces, and its unique gap-free wall mount allows it to be hung flush with the wall, blending effortlessly into any living space, whether it's a canvas for displaying art, a TV for watching your favorite content, or a frame that blends discreetly into the background.
3D Light Field Display features a three-dimensional angular Grran and continuous point of view experience, offering an immersive 60° field of view, thanks to viewing technology without the need for awkward lenses. Its 8K panel allows for a staggering 1.4K single-point of view resolution. In addition, the TV uses a high dynamic range luminous field display with a thousand levels of Mini-LED partitioning, which delivers stunning visuals for a truly captivating viewing experience.
Curved Monitor 34G6K-PRO features a 21:9 widescreen aspect ratio and an expansive curvature of 1000R. The design makes 34G6K perfect for a variety of uses, while aligning with the viewer's natural habits to reduce visual distortion. It provides a wide field of vision for gaming, while its enveloping curvature enhances the feeling of the surroundings. 34G6K is complemented by a high refresh rate of 165Hz for a smooth gaming experience, ensuring precise actions.
Virtual Reality Screens
Prototype VR: State-of-the-art all-in-one Augmented Reality developed by Hisense, leverages a pancake lens to enable six degrees of freedom in head and hand tracking, along with features such as color perspective, eye tracking, and dynamic gesture recognition. With bespoke hardware and software design, controller tracking, and advanced gesture recognition technology, this versatile solution delivers immersive effects, making it ideal for a wide range of industries such as education, medicine, and training.
XR-M3, a revolutionary augmented reality lens solution developed by Hisense that employs the innovative BirdBath optical scheme. With 6DoF head tracking, this prototype has applications in cultural tourism and educational contexts, and features a sophisticated hardware and software design that highlights category-specific 3D modeling effects for an enhanced mixed reality experience.
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